SEBI-Registered Investment Advisory
Institutional-grade factor investing, personalized for you
A factor-investing advisory built on behavioral science — matched to your personality and goals, in the vehicle you already trust.
The people behind the platform

Jayadrath Gunjal
IIM C & CFA
Chief Investment Officer
28%
CAGR
15+
Years
“Factors + AI = The future of active investing in India”

Anurag Kataria
Pune University
Chief Ecosystem Officer
Ecosystem
Architect
15+
Years
“Powering the entire factor investing ecosystem in India”

Prakhar Gautam
IIT B
Quant Engineer
Quant Dev
Full-Stack
Factor Infra
Builder
“Built for the scale and reliability factor investing demands in India.”

Lalit Kumar
IIT B
Chief Quant Intelligence Officer
AI/ML
Expert
15+
Years
“Most advanced, scalable, and intelligent quant research infrastructure in India”
Built-in tools
A Relative Rotation Graph that maps how sectors and factors are rotating in real time, so you can see where market strength is building and fading.
Your in-app AI analyst — ask it about your portfolio, market context, or strategy, and it works with your real data to answer.
Plan toward what the money is actually for — your child's education, or your own retirement — drag the sliders and watch the numbers respond instantly.
Take our behavioral risk assessment and get a personalized financial report covering your risk capacity, persona, finances, and a concrete action plan.
Why Kevala
Equity returns are explained by a small number of persistent, systematic factors — such as Value, Momentum, Quality, Low Volatility, and Size.
The difference between theoretical returns and realized returns is behavior. Successful investing depends on the ability to remain invested.
Rules-based investment processes reduce emotional interference and ensure that portfolios behave as intended across market cycles.
We begin with our scientifically-designed risk profiling assessment rooted in behavioral finance research.
Next, we help you define and prioritize your financial goals.
Based on your risk profile and financial goals, we create a tailored investment strategy.
Once you approve your investment plan, we help you implement it efficiently.